Family security battle

In recent years, the overall domestic security market has grown rapidly, especially with the consumer market's emphasis on home security, and of course, the sales of related smart hardware products have increased. Some organizations predict that the domestic security hardware market will reach 300 billion yuan by 2020. the above.
Among many categories, home smart cameras have become the undoubted "big brother" of home security products. With the deepening of networking, high-definition and intelligence, the iteration of home cameras and the speed of market penetration are increasing. "AI eyes "It is being integrated into a broader family. At the same time, the major brands have continued to compete around the home camera market. Who can break through first has become the focus of market attention.
"A Hundred Controversies" in the Home Security Monitoring Market
Not long ago, some media reported that Beijing Quantum Leap Technology Co., Ltd., a wholly-owned subsidiary of ByteDance Co., Ltd., made new outbound investment. The investee was focused on home security. This means that ByteDance has also officially entered home security. market.
Xiaomi, 360, and the byte beating that just entered the market, including Baidu who had entered this field in the early years, Internet companies have shown a very high enthusiasm for the home security camera market.
In addition to Internet brands, many players include mobile device service providers ZTE and Huawei, traditional security companies such as Hikvision and Qianshitong, and even retail service providers such as Suning.

There are several reasons for enterprises to “get together” the home security camera market.
First of all, lies in its excellent market demand. According to the "IDC China Smart Home Equipment Market Quarterly Tracking Report", China's home smart camera shipments in 2018 were close to 9.7 million units, a year-on-year increase of 64.1%, accounting for more than 72% of all products in the home security monitoring market, and it is expected By 2023, the home security monitoring market shipments will exceed 100 million units, which means that the home smart camera market may usher in multiple growth in a few years.
Secondly, the home camera market is going through the "cabbage field". Specifically, the industry's barriers to entry are relatively low, and the industry differentiation is not obvious. Even the product differentiation between major brands is not obvious. In addition, many OEM products produced by the assembly line make the industry's overall competition fierce but lack of breakthroughs The method, that is, the concentration of the industry is still relatively low, and no one or several companies have achieved breakthroughs and formed an oligopoly effect. There is still a chance for major brands.
Finally, with the integration of AI and other technologies, the camera has become an important component of the family AIoT scene. For major brands such as Xiaomi, Huawei, ZTE, etc. who are determined to build a home IoT ecosystem, home smart cameras are an area that cannot be ignored. On the other hand, the same is due to the development of AI technology, so that home cameras are no longer limited to passive monitoring, and functions such as face recognition, abnormal reminders, and voice assistants are providing a broader application space for home cameras.
At this stage, the entire home security camera market is very lively, and the situation where various products are fighting each other has become apparent. The next industry competition will continue to ferment. Considering that the price dimensions of home camera products are mostly between 100-300, there is little room for price competition. The main competition will be reflected in technology, product ecology and other aspects.

Because of the above reasons, Konnra Electronics has participated in many smart security cases, refer to the following figure:

There are some connectors made by Konnra Connectors,such as :pin header and FPC connector.