Development status and development trend of shared charging treasure industry
The shared charging treasure was developed in 2015 and achieved a leap from stage 1.0 to stage 3.0. Up to now, my country's shared charging treasure has entered the mature period of industry development, and basically formed an industry pattern represented by street electricity, small electricity, incoming calls and monster charging. At the same time, after several years of market layout, companies represented by Street Power have achieved profitability, bringing a favorable development signal to the shared charging treasure industry.
The development of the shared charging treasure industry is inseparable from the proposal of the "sharing concept", but at the same time it is also inseparable from the promotion of demand under the development of my country's mobile Internet economy. In recent years, with the increase in the penetration rate of smart phones and mobile Internet in China, my country's mobile Internet traffic has increased significantly from 2011 to 2018, reaching 71.11 billion GB in 2018. Judging from the use of its access equipment, the use of mobile Internet access equipment accounted for 98.6% in 2018, far exceeding the use of desktop computers and mobile computers. It can be seen that mobile phones have become the most important device for people to surf the Internet. The mobile phone Internet demand has greatly driven its demand for mobile phone power.
3. The development of China's shared power bank industry is testing overseas, and the user scale will exceed 400 million in 2020
At the end of 2016, Alipay Sesame Credit provided Sesame Credit with a credit-free deposit for Caller Technology, marking the beginning of the era of credit-free credit sharing, greatly shortening the user's use process and improving the use efficiency. In 2019, the share-free charge credit deposit-free orders accounted for 95.4% of the share-free charge credit deposit-free orders.
While Alipay Sesame Credit helps the development of shared charging treasure, WeChat also relies on payment points and cooperates with the shared charging treasure brand to provide a deposit-free loan charging treasure service, which will further accelerate the market layout of the deposit-free charging treasure loan.
As the competition pattern in the industry tends to be fixed, the amount of investment in first- and second-tier cities has become saturated, and shared charging treasure companies have begun to actively explore the market in third-tier cities and fourth- and fifth-tier cities. In the first half of 2019, the users of shared charging treasure are mostly concentrated in second-tier cities, and the growth rate of fourth- and fifth-tier cities is the fastest.
The acceleration of demand-oriented product layout in public areas has promoted the continuous increase in the number of shared charging treasure users in my country. The number of shared charging treasure users increased from 32 million in 2016 to 196 million in 2018, with an average annual compound growth rate of about 150%, which has achieved rapid development. With the development of consumer habits, the continuous advancement of deposit-free services and convenient payment, and the increase in the power consumption of mobile phones due to the 5G commercialization in the future, it is expected that the number of shared charging treasure users will exceed 400 million in 2020.
Up to now, my country's shared charging treasure industry has basically formed an industry competition pattern represented by street electricity, small electricity technology, call technology, monster charging and cloud charging. In the first half of 2019, Streetpower's advantages in supply chain, capital, products and operations from multiple perspectives have promoted its highest popularity among many merchants, reaching 57.1%, and the remaining representative brands have less than 50% brand awareness.
In the first half of 2019, the share of China's shared charging treasure users ranked No. 1 in the industry with 40.50%. As of the first half of 2019, the cumulative number of users of Street Power has reached 107 million, which is the first platform for the cumulative number of users in the shared charging treasure industry to exceed 100 million.
With the competition of enterprises in the shared charging treasure industry ending in 2017-2018, a stable "three electricity and one beast" competition pattern has basically formed in the market, and various enterprises have also begun to increase the amount of charging treasure cabinets, so as to obtain greater Market share. The effective use of the shared charging treasure mainly depends on the driving of user traffic, and the flow of different people in different scenarios will directly affect the frequency of use of the shared charging treasure. In the crowded use scenarios of stations, airports, shopping malls, etc., the average daily usage of a single shared charging treasure is higher, of which the daily usage of a single charging treasure in the station scenario reaches 2.1 times, and the average daily usage of the airport and shopping mall scenes is 1.4 Times and 1.3 times, and in the restaurant scene, the average daily use frequency of the shared charging treasure is 0.8. Major companies have increased the layout of the scene with high frequency of use. The penetration rate of the charging treasure in shopping malls, restaurants, airports, train stations and other scenes has been increased. More than 50%, the penetration rate of low-frequency scenes such as hotels and scenic spots also exceeds 20%.
6. Credit issuance has become the mainstream usage method. The cities below the third line have grown faster.
The user group of shared charging treasures should be those who often have charging needs, but the current charging treasures cannot meet their needs, and also include users with temporary emergency needs. Not all mobile phone or tablet users are shared charging treasures. Demanders. People who have long hours of outdoor work or need to take public transportation for a long time should be the target customers for sharing charging treasure. At the same time, as the shared charging treasure is an emerging product in the sharing economy, young people accept it faster and have a higher degree of acceptance. The users of shared charging treasure are mostly 16-35 year olds.
At present, the users of shared charging treasures have obvious characteristics of young users, and the proportion of users under 30 years old accounts for more than 70%. In the generated user tags, business people and young women use mobile phones more frequently, and users who consume more power on their phones have a greater demand for sharing power banks.
As you see in the picture,there are two connectors:Micro USB and Type A connectors.Konnra is committed to becoming a connector solution provider, so we cooperate with a number of power bank manufacturer to customize connectors and wiring harnesses to perfectly meet customers' needs.
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